TARA is house and techno DJ and producer, based in San Francisco, California. She co-founded and runs Playhouse SF – an electronic music label and event promoter to include more women, POC, and LGBTQ+ artists in the industry.
Tara Verma is recognized for creating impact through her artist project TARA and brand Playhouse (@playhouse.sf):
2026 // featured in Billboard and won a Femme House award at Miami Music Week for "Best Underground Promoter"
2025 // played Amsterdam Dance Event (ADE) and was named on of the 12 Women DJs to Watch in the Bay Area.
inquiries
Available for club, festival, corporate, and private bookings, with experience playing in North America and Europe, opening mainstages for DJ Mag 100 artists and venues
Established speaker on inclusivity in dance music, with experience moderating panels and workshops // featured DJ mix and interview on LP Giobbi's national Sirius XM show
Playhouse is a partner of the W Hotels, and has been part of apparel events featuring Aviator Nation, Levi's, and SF Fashion Festival, including both mixing and modeling
Reach out below for any creative collaborations
TARA
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